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Merchant Words Review

Posted on: 20-03-10-Tue 19:27
Home Resources Merchant Words Review
What is Merchant Words?
Merchant Words Pricing
Amazon SEO and Listings Optimization service
Keyword Advisor
Merchant Words Review - The Features
Merchant Words Collections
Classic Search at Merchant Words
Merchant Words Keywords Multiplier
Digital Shelf Competition Analysis

During our research to compile enough information for this review, we have come across several sites with Merchant Words reviews. There is a recurring picture about this software: using it is like reading the minds of Amazon customers. Well, as far as we can tell, it does something like that! The Merchant Words is a platform where you can research keywords, analyze listings, and perform several different tasks to enhance your Amazon marketer performance. It's a pro level tool, you can't just fool around with it. In the following Merchant Words review you can find all the information that can help you make up your mind whether to try Merchant Words or not!

What is Merchant Words?

The base idea of Merchant Words - as you might expect from the name - is to collect and analyze keywords used by buyers, helping sellers to find their audience faster. This online service is a huge database of keywords, which gives you access to all the necessary information to find out what Amazon shoppers search for, and it also offers suggestions for keyword combinations and other goodies. Even though Merchant Words is only 8 years old, it has great potential, and it's a growing player of the Amazon sellers' tool industry.

As far as our review is concerned, we are going to follow a simple layout. In the next chapter, we talk a bit about the pricing and plans at Merchant Words. After this - the black soup - we put the services and solutions of Merchant Words under a magnifying glass. Lastly, when we are done with the review part, we are going to draw that bottom line, and we also answer some of the most frequently asked questions regarding Merchant Words. We are quite certain that you will have some questions in the end.

Merchant Words Pricing

It's probably the second thing you would like to learn about Merchant Words: the first is what is it, and the next question is how much does it cost. Well, you are going to find that out soon enough! This keyword research tool isn't free, and you shouldn't expect it to be, because there is quite a lot of work behind it.

There are three different pricing plans, which offer the same features, with only one major difference: the market range. As you may already know, there are several Amazon markets, such as German, British, Mexican, Indian, etc. The most common starting place for wannabe Amazon entrepreneurs is the US market, while larger operations might aim to extend their reach even further.

Let's take a look on those plans:

  1. Silver Plan: the silver pricing plan is for the newbie marketers, who seek to set their foot in the Amazon market. With this plan, you have to pay $29 every month, or you could pay it in advance for a year for only $290. This plan includes all tools of Merchant Words, but you can operate on only one market.
  2. Gold Plan: this one is for the higher volume merchant. To choose to gold plan, there are two criteria: your Amazon business should generate more than $25K monthly revenue, and the extend of the company has to cover more than one market. This plan sets a trader back by $79 a month, or $790 per year.
  3. Platinum Plan: in case you already know how to solve most mysteries of the Amazon marketplace and you already make some neat profits, then this is the plan tailored for you. It allows you to access every Amazon markets, and research keywords on a larger scale. The price isn't that horrible, in fact: $149 per month, or $1490 per year.

As you can see, all pricing plans offer monthly or yearly payment. The annual subscription is more likely to worth it, due to the simple fact that it offers two months for free, which is a really nice Merchant Words discount. There are other services of Merchant Words you have to pay for separately.

Amazon SEO and Listings Optimization service

This is a major service at Merchant Words: it features a listing optimizations service, available for up to 10 ASIN (Amazon Standard Identification Number), which means you can ask the professionals at Merchant Words to inspect and optimize up to 10 different parent ASINs (products). The starting cost is $300 for 1 ASIN, and the maximum is $2500 for 10 ASIN. Now, this is a worthwhile investment if you consider how much you might have to pay for a professional marketing writer to do this for you. And it might not cover the keyword research even. Here is what the Listing Optimization service covers per ASIN:

  • Product title
  • Features in bullet points (up to five)
  • Description, both text and HTML
  • backend terms
  • Extra keywords (up to $150 in value)
  • Free rewriting once

Generally speaking they get to know your product, do their research, create a SEO friendly listing, and send it back to you with a bunch of relevant keywords you could use in your different campaigns.

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Keyword Advisor

Another standalone service of Merchant Words. This one offers you a keyword research solution, based on Amazon search results and metrics. The final product of this service is a report with the all the relevant keywords regarding your product and niche, which you can use to write (or pay someone to write) a product page using those keywords with SEO in mind. At this time, the price of the Keyword Report is $59, which is the Merchant Words discount price - the original price is $159. This service is available for the US and UK markets only.

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Merchant Words Review - The Features

Now, let us jump in the middle to find out what other goodies the Merchant Words offer for eager Amazon sellers. But first, let's have a look on the website itself.merchant words

As you can see, the Merchant Words Website is a nicely designed responsive page, with a refreshing color scheme. It's really easy to start using the site, since you can simply enter or copypaste the ASIN your are interested into the search bar on the top. To left portion of the page features the features menu. From these options, we have already mentioned the listing optimization and the keyword analytics report options. This means that in the following section we are going to take a look on the Collections, Classic Search, Keyword Multiplier, Page 1 Product, ASIN Plus and on the Digital Shelf features.

Merchant Words Collections

The first feature we inspect - and it's the first one included in the subscription plans - is the Collections. The name itself may not tell you much, but in general we are talking about a page where you can create collections of the different keywords you researched. Using the collections feature is quite easy: you have to enter the keyword you are interested in, and when the results page shows up, you can select all, or only the best performing keywords, and add the collection name (the field is above the keywords list). When it's done, you can easily access the collections of keywords from the leftmost menu by clicking on the "Co" button.

Classic Search at Merchant Words

The name speaks for itself. This is the classic keywords research tool for the Merchant Words service. You just have to enter your query, and the software does what it has to.

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In the example above the search query was "wooden hangers". As you can see, the base keyword combination is the most used - you can depict this fact from the Amazon Search Volume data column, which shows an approximate monthly search volume for the given keyword. The next piece of information is what they call "Depth". Merchant Words claim this is the speed at which the keyword appears in the Amazon search bar as a suggestion. The lower the number, the faster it appears. However, it also means that the lower the Depth number gets, the more competitive a keyword is. If you sum up all the details about the keyword, you might get the idea about what to include in the title, and what should be in the description. The next important column is the "Appearance". This isn't a number, but rather an indicator - Evergreen means the keyword works all year, the semi-annual refers to keyword that occur only for temporary (usually in holiday periods), and the One-Time tells you that those are not commonly used keywords. And you should probably avoid those.

Extra feature: the magnifying glass next to the keywords offers you the option the search the keyword on Amazon, Walmart and Merchant Words.

Merchant Words Keywords Multiplier

This tool helps you to gather relevant, usually long-tail keywords that are related to your product and main keywords, but only losely. However, no matter how loose the connection is, if you can use the proper words in the proper place, you can make your listing get to the top quite fast.

Page 1 Products research at Merchant Words

what is merchantwords

This is a really nice solution to find out what are the top products that use the keywords you are interested in. Why? Because you can learn quite a lot from them. Using this tool is also very simple: enter the keyword(s), click on the Search button, and when you are done a page similar to the one above welcomes you. There is bound to be a lot of useful information to gather on this page. Right on the top, there is cumulative row: total ASINS related to the search query, the minimum and maximum prices of the products in the search, and the minimum and maximum number of reviews.

As you can see on the picture above, the list of results also has some interesting information. After the name and ASIN of the products, you can view the position at the first page of the chosen query, the price of the product, the number of reviews, and the star ratings. There is also a column called "Amazon's Choice", which has two options: yes and no. Yes means that the given product has the Amazon's Choice badge, which is a real booster for merchants.

What could you possibly learn from this list? First, you can see how a well-performing product title looks like. You should open the top ten products one by one and inspect and analyze their descriptions closely. It would be wise to check them with a keyword density checker too. The next important information you can gather is the price: on this page, you have the option to find a median price that sells the product and still brings you profit. The matter of the number of reviews and star ratings is also something you have to consider: find out what was the problem of those who gave lower star ratings to the top products. Maybe you can find market gap, and by solving their issue, you can enhance your profitability - and gather good reviews!


The ASIN Plus is a reverse ASIN lookup tool. Let us explain: the revers ASIN search is the opposite of the keyword research tool. In this case, you enter the ASIN (the unique Amazon number of the product), and the results page shows the keywords related to it.

what is merchantwords

As you see, the results page is similar to the keyword search results, only this time, the top are features the product details, and the spreadsheet below covers the keyword related information. In this case, the ASIN belongs to an office desk organizer, which costs $8.99. The related search terms are quite numerous: 30,540 different combinations of keywords are related to this product, bu you are going to need only the first ten or so. The product details cover the star rating, the total number of reviews received, and whether the item has a best seller badge or not. This one doesn't have the badge.

You can sort the results by search rank, number of reviews, number of results, and the status of the Amazon's Choice badge. The magnifying glass offers the same options as on the keyword pages: you can view the keyword on Walmart, Amazon and Merchant Words itself.

You probably ask the same question again: what is there to learn from this? The reverse ASIN keyword research is the fastest and most surefire way to find all the relevant keywords for a product. Ok, you have over thirty thousand results. But you don't have to work with all. You should find out which keywords perform the best, which words you should use to get the upper hand, and make your product listing appear on the first page of a category. Because that's what this is about: getting to the first page, and ranking high to be in the top ten!

The spreadsheet data is the important information you need. The columns mean the following:

  • Search Rank: this number shows what place this product ranks at the search results page when the given keywords are searched for. e.g.: this holder places number 1 when the query "pen holder" is searched, or when the "desk organizers and accessories" is the search term. There are a lot more on the page, you can use the slider sorter above the results (click on the "Results" button) to show only keywords that make a product rank at the first placer, or the first ten; it's up to you to decide what information you want to work with.
  • Reviews on Page: we're still talking about SERP (search results page) data. The reviews on page is a number accumulated from the number of reviews all the products listed on the search results page for the given term.
  • Results: this is the summarized number of available stocks for all products on the search results page for the entered query.
  • Amazon's Choice: a badge from Amazon, it's a type of highlighting. One of your main goal as an Amazon is to earn this, and earn a BuyBox once in a while.

Digital Shelf Competition Analysis

It's still in Beta but it works well. We used one of the examples for our review, and we are quite satisfied with it.

merchantwords free

This is the reports page for the Digital Shelf analytics, and it looks professional. Well, it is professional. The main idea behind the Digital Shelf tool is to provide you with an overview of the ASINs that compete with your product. As you see, the report shows keyword performance, along with some other important information.

what is merchantwords

The competitive overview shows how you perform against your competition in different areas:

  • Share of Voice: this number shows how many organic views your product from Amazon searches. The higher number is the better. In this example, your product fares badly, and it's 44% behind the competition.
  • Page 1 Keywords: it's not really a surprise they feature this info here too. Higher percentage means you have the upper hand in this matter. Unfortunately, the test product doesn't do too well.
  • Rank average: Merchant Words take your data and takes an average of it's ranking.
  • Review and stars rating averages: these are often used as a measurement of a products quality. It's quite important, because your rankings depend on your ratings and the number of reviews you get.
  • Price Average: this shows the difference of your price and the average set prices of your competitors. For this example, it's good, because your lower price is more competitive than the high prices of others.

There is a quite large spreadsheet under the overview. Fortunately, you don't have to view everything at once. We suggest that you learn the ropes first, because this tool is a bit more advanced that the rest of the software Merchant Words offer. It would be a good idea to spend time with viewing the spreadsheet, and learning the meaning of the different pieces of information.

Bottom Line

It's time to cut the chase and draw a conclusion of our Merchant Words review. We have to say, we were quite surprised, because as simple as Merchant Words were years before, it has become an amazing tool. It's not the cheapest solution, though, so you have to consider your choice carefully. We won't talk you out of trying Merchant Words, and we are quite sure you are going to love it. This complex software solution has everything one would need when it comes down keyword research, reverse ASIN research and competition monitoring. However, if you are interested in exploring an alternative to Merchant Words, a tool worthwhile considering is IO Scout Amazon , especially the benefits of Live Chat Personal Amazon Business Consultant. IO Scout’s 24/7 expert chat feature is there to assist in the daily running of your Amazon business, and provide real-time, instant solutions to your queries. Definitely an asset to any Amazon FBA selling business. If our review helped you learn how to use Merchant Words, we are happy for you, and hopefully, your business is going up the hill with the help of this neat toolkit.

Frequently Asked Questions

Is my info safe?

Yes, your information is perfectly safe. The team behind Merchant Words wouldn't risk their reputation by selling info or leaking your searches to your competitors. As far as the payments are concerned, everything is done via secure, SSL-encrypted channels, so no third- or fourth-parties have access to your data.

Does Merchant Words have a free trial?

At this time, there is no such thing as a free trial. There are, however, pre-set searches and reports (with actual data) that you can access a simple visitor. As we wrote this review, we tested the free solutions too. The only downside of this is that you can't use the tools for testing with your own keyword ideas. Nonetheless, if you try it for a month, that could help you earn back the money spent on the one-month subscription.

Is Merchant Words reliable?

It's a hard question. We have done some Google searches (we entered only the Merchant Words expressions), and we got several video results claiming that this tool is not to be trusted. If you know how these things work, you probably know that there is high competition in the Amazon product and keyword research too - we hope you know what we mean. So, the answer is: you should find out yourself. We enjoyed using Merchant Words, and over a hundred thousand businesses couldn't be wrong either!

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